Most people think SEO is about ranking #1 on Google. It’s not. It’s about showing up when it matters — in the exact moment someone is searching for a solution like yours. SEO isn’t a checklist. It’s a system. In this guide, I’ll break down the First Principles of SEO I’ve used across Practo, Edureka, and dozens of early-stage startups — including the 5-layer SEO framework that goes beyond rankings to drive real revenue.

What the F*** is SEO? SEO isn’t just keywords, backlinks, or quick fixes — it’s a long-game, cross-functional system that cuts across...

Case Study: How Edureka Scaled Organic Growth Through Ruthless SEO Execution Vertical: EdTech Duration: 2.5 years Goal: Outrank major...

Here is my step-by-step actionable guide to using Google Search Console (GSC), tailored for SEOs, content leads, and founders who want to...

What is our winning aspiration? “Strategy is about winning — not planning.” — Roger Martin For me, the winning aspiration isn't to “do...

From zero to signups. From blog to MRR. A guide built from battle-tested SaaS projects. If you’re running content for a SaaS company,...

Absolutely. Let’s strip the fluff, bring clarity, and write a practical guide to Product-Led Content , the way I see it and the way I’ve...

Google's Helpful Content Update  isn't just another tweak. It's a philosophical shift. Google is done rewarding content written for...

Here’s a comprehensive, no-fluff Content Distribution Guide  based on everything I’ve said, taught, and executed — drawn from client...

Here’s the complete, field-tested guide  to internal linking based on everything I’ve taught, implemented, or broken down in real company...